August 13, 2007
Welcome to the August 13 edition of the Startup Search Weekly Web Wrap-up. Each week we summarize news and announcements affecting the web technology ecosystem. In this week's issue: big media and social shopping, and a new way to search for people online.
Hearst acquires Kaboodle
Hearst Corporation acquired social shopping site Kaboodle on Wednesday for an unspecified amount. Kaboodle will become a wholly-owned subsidiary operating in the Hearst Interactive Media business unit.
Spock launches
People search engine Spock launched on Wednesday to an overwhelming response. Spock focuses exclusively on people, pulling details from research sites such as Wikipedia, social networks such as Facebook and LinkedIn, and some references from the general web. Spock members can add information for any person found in the database.

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